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2020 Visual Concept
Atacadão

Atacadão is the largest wholesale chain in Brazil, it is among the best companies in its segment in the country. A network with 190 Self-Service Stores and 28 Wholesale Distribution Centers.

Concept

We worked with playful scenarios referring to small businesses, represented by a told and a small entrepreneur. Each promotional campaign, during the year, changed the type of awning and the entrepreneur according to the context.

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