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Caedu

Caedu is a chain of fashion retail stores. And despite to the idea that this type of store offers poor service and products with low quality, Caedu gives to low-income people access to purchase and also good service in likeable environments for purchase.

Concept

Be yourself is fashion. It is a free translate from the campaing’s concept. We pursue to empower the brand clients, which is mostly female, that it’s cool to be as they are and that Caedu’s fashion is available to support the style and characteristics of each one of them.

Fall/Winter Campaign

We adapted the annual concept for the autumn/winter campaign. For this, we photographed popular places in the city of São Paulo, where Caedu has most of its stores, to show that even in common places it is possible to feel good and trendy.

Titles:
Your coziness is in fashion.
Your family is in fashion.
Your comfort is in fashion.

 

Mothers Day Campaign

We adapt the concept of Be yourself is fashion for Mother’s Day. And for that, we chose characteristic adjectives for mothers from the Caedu clients, like a kitten, beautiful, and a diva.

Titles:
Kitten mom is in fashion.
Beautiful mom is in fashion.
Mom diva is in fashion.

rafagos@gmail.com     •     (41) 988.685.881