Eat with no guilt.
Honey Bread Barion.
This poster was created as a proactive project. Our client, Barion, has this amazing honey bread covered with chocolate, and we had the idea of showing a bear eating honey bread, but instead of showing the bear’s relationship with honey, we reveal him delighting with chocolate and feeling a little guilty.
Our work has been selected by the Austrian magazine Lüerzers Archive and published in the 4th edition of 2019.