Everyone deserves a Christmas like this
Atacadão

Atacadão is the largest wholesale chain in Brazil, it is among the best companies in its segment in the country. A network with 190 Self-Service Stores and 28 Wholesale Distribution Centers.

Concept

After a difficult year living far from the people they loved, Atacadão has helped people to feel a sense of victory. At that time it was allowed to celebrate Christmas in a special way. Even with detachment and all the care, the partner reminded the audience that they deserved to celebrate Christmas. For this magical Christmas, we use the nutcrackers as the main figures. So, we appropriate the magic of this story and escape the cliché of Santa Claus.

rafagos@rafagos.com     •     +55 41 988.685.881    •     +55 11 997.101.258